China will help Macedonia to improve tourism promotion

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China represents the world’s largest growing market segment in consumption and leisure travel. In 2013 7.5 million tourists from PRC visited Europe, out of which 2.5 million in Central and Southeastern Europe, which represents 33.5 % of the total number of tourists from this country.

Holidays of Chinese tourists to European countries are continuously increasing, while the stay of tourists from the PRC is becoming longer. It is predicted that by 2018 the countries of Central and Southeast Europe will be visited by 3.7 million Chinese tourists a year, confirming the great potential of the Chinese tourist market.

Countries of Central and Southeast Europe (Albania, Macedonia, Bulgaria, Bosnia and Herzegovina, Croatia, Cheh Republic, Estonia, Hungary, Latvia, Montenegro, and Serbia) are promoted as a tourist destination for the Chinese market that provides a variety of tourist offers, and more attractive tourist destination.

The purpose of this conference held on 21-22 May 2014 ain Budapest is the signing of a memorandum between these countries, the PRC and the countries of Central and Southeastern Europe, and the National Tourism Marketing and National Tourism Administration of the People’s Republic of China. At this conference Macedonia is represented by the Director of Christian Dzambazovski from APST.

In order to strengthen and deepen cooperation on tourism in November 2013 the Director of the Agency for Promotion and Support of Tourism of the Republic of Macedonia – APST Christian Dzambazovski visited the People’s Republic of China with Mr. Sao Kivei from the National Tourism Administration.

At these meetings was confirmed full support towards the Macedonian presence in the Chinese tourist market and are already prepared promotional materials and the current issue of harmonized visa for Chinese tourists in Central and Southeast Europe.

Director of APST Christian Dzambazovski expressed willingness Macedonia next year to organize and host meetings at the same level that would allow the unification of the tourist offer of countries of CEE at the Chinese market .

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